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bruce
2010-01-25, 14:05
I have always appreciated Logitech's efforts to make Squeezebox a more mass-market product, but their current marketing is likely to confuse the heck out of anyone who isn't already a devoted Squeezebox follower. Others have written about the pathetic Squeezebox displays at retailers; I'll just address online marketing, which Logitech presumably controls:

- There are completely different descriptions of the Squeezebox product line on logitech.com and logitechsqueezebox.com (which is where you get when you google "squeezebox").

- Logitechsqueezebox.com contains a decent overview of the product line (though without all the details you need to differentiate between products; you need to be a forum-reading geek to get those). Logitech.com doesn't; it just describes the individual products.

- Neither site gives an estimate for when the Touch and other future products might be available. (Don't even get me started on the idiocy of discontinuing the flagship product months before the replacement is available.)

- Logitech.com lists online retailers for each item, but it says the Touch is in stock at 2 of the 3 retailers. Of course once you click through to those retailers, you see it's out of stock, and one retailer even shows an image of the wrong product.

- Logitechsqueezebox.com has a link to "Online Store" which contains no products. (Reminds me of traveling to Cuba.)

It's not easy to market a product that combines the worlds of audio, computing, networking, and open source software. I admire Logitech for trying and am happy to cut them some slack in their product design and messaging. But they need to work extra hard to do what they can. This confusion in the basic sales channel is inexcusable.

snarlydwarf
2010-01-25, 14:47
- Neither site gives an estimate for when the Touch and other future products might be available. (Don't even get me started on the idiocy of discontinuing the flagship product months before the replacement is available.)


It would be somewhat difficult to continue production of the SB Classic when the VFD display it uses is no longer available.

bruce
2010-01-25, 14:53
My main rant was about poor marketing rather than the discontinued Classic. But a basic part of product management is ensuring that your company can continue meeting customer demand for a product, or having a replacement ready.

aubuti
2010-01-25, 15:06
I am also astounded by the disarray of Logitech's SB web presence. www.logitechsqueezebox.com was created as the successor to www.slimdevices.com, and had links to the SD online store. Only a few months later all sales -- and apparently all web development attention -- were moved to the mother ship at www.logitech.com. That in itself is not necessarily a problem. But I don't understand why a few months later they still have not set up the correct redirects, consolidated information, or at least taken down the stuff they're not maintaining like the old SD store. And it was this way, or worse, all through the holiday buying season.

maggior
2010-01-25, 15:53
My main rant was about poor marketing rather than the discontinued Classic. But a basic part of product management is ensuring that your company can continue meeting customer demand for a product, or having a replacement ready.

I'm sure the EOL'ing of the display was no surprise. I suspect the issue wasn't bad program management forsight but unforseen software issues/poor SW team management. If the hardware shipped when it was apparently ready, there would be no problem. However, the hardware shipment has been held up by continuing SW development work performed by a pared down SW team bolstered by contractors.

ajkidle
2010-01-25, 18:05
It's not easy to market a product that combines the worlds of audio, computing, networking, and open source software. I admire Logitech for trying and am happy to cut them some slack in their product design and messaging. But they need to work extra hard to do what they can. This confusion in the basic sales channel is inexcusable.

I couldn't agree more. It's one thing when the product presentation is poor at the local Best Buy, it's quite another when the company's own website does such a poor job of selling the product, as the OP summarizes so well. These are the fundamentals. Troubling to see them neglected for so long.

DaveWr
2010-01-26, 00:13
Well I hope the sales channel - dealers and distributors are more understanding. At best a confused market story.

No product to sell for months... no wonder Sonos etc are a growing presence. No dealer can afford to be reliant on Logitech Squeeze products for earnings, historically inventory was haphazard, several week back order cycles, now only radios.......

Dave

HeavyB
2010-01-27, 08:14
I concur with the frustration expressed here. I love my Squeezebox but it is almost as if the sales/marketing department and the web site are a 1 person shop.

aubuti
2010-01-27, 08:49
it is almost as if the sales/marketing department and the web site are a 1 person shop.
Looks more to me like a 2 person shop, with each one out to undermine the other....

snarlydwarf
2010-01-27, 09:31
Looks more to me like a 2 person shop, with each one out to undermine the other....

Actually I think it -was- a one or two person job for slimdevices.com.. it's when Logitech corporate took the ordering on theselves that it got screwed up. A combination of 'one size fits all' web design, lack of communication with the product managers, chaos in their committees, etc.

I don't think even basic 'shopping cart' functionality like in stock status works.

Some things are better done by small groups.

Ordering from the old site was a pleasure, and had speedy shipping: if I ordered something on Monday morning, it would be on the UPS truck that afternoon and at my door in a day or two. I don't think the 'improved' ordering process can do that at all.

(And my real fear is that it is just as chaotic for distributors trying to order. Incomplete catalogs, invalid inventory status, etc.)

bruce
2010-01-27, 09:43
Some things are better done by small groups.


Don't blame this on size. Amazon does a fine job of selling stuff. This is an issue of competence.

DaveWr
2010-01-27, 10:38
Well incompetence, frankly with the investment in portfolio development, somebody should get sacked for the whole communications / market experience.

It's not the developer's jobs to inform and educate.....