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JJZolx
2007-03-27, 12:36
Is there any chance that those of use who have Slim Devices branded components could avoid having them retroactively branded "Logitech" by new firmware and software? Use a serial number, MAC address... something.

dean
2007-03-27, 12:44
Since there will be Logitech branded players on the shelves in stores soon, we need to move to that brand for the software as well.

Future firmware upgrades will add Logitech branding to the boot screen and future slimserver upgrades will add Logitech branding to the web interface. You could avoid software upgrades, but you wouldn't get bug fixes and new features.

New look, same great taste!

GoCubs
2007-03-27, 13:05
Resistance is futile!

:)

-Greg

Kyle
2007-03-27, 13:08
Since there will be Logitech branded players on the shelves in stores soon ...

Dean, are these going to be in wide distribution (ie big box stores) or specialty audio shops?

Mitch Harding
2007-03-27, 13:09
I'm assuming since this will be in the software that it will be true both of
Squeezebox and Transporter?

On 3/27/07, dean <dean.2o4d8z1175024701 (AT) no-mx (DOT) forums.slimdevices.com> wrote:
>
>
> Since there will be Logitech branded players on the shelves in stores
> soon, we need to move to that brand for the software as well.
>
> Future firmware upgrades will add Logitech branding to the boot screen
> and future slimserver upgrades will add Logitech branding to the web
> interface. You could avoid software upgrades, but you wouldn't get bug
> fixes and new features.
>
> New look, same great taste!
>
>
> --
> dean
> ------------------------------------------------------------------------
> dean's Profile: http://forums.slimdevices.com/member.php?userid=2
> View this thread: http://forums.slimdevices.com/showthread.php?t=33966
>
>

Mitch Harding
2007-03-27, 13:14
As long as they're still sold directl online, it shouldn't hurt anything to
also have them available at Best Buy. Or anyway I don't see the downside...

On 3/27/07, GoCubs <GoCubs.2o4emz1175026501 (AT) no-mx (DOT) forums.slimdevices.com>
wrote:
>
>
> Kyle;190675 Wrote:
> > Dean, are these going to be in wide distribution (ie big box stores) or
> > specialty audio shops?
> In another post Dean referred them as "some major retailers". Please
> not be Best Buy! I'm already mad enough at BestBuy for acquiring
> SpeakEasy today.
>
> -Greg
>
>
> --
> GoCubs
> ------------------------------------------------------------------------
> GoCubs's Profile: http://forums.slimdevices.com/member.php?userid=312
> View this thread: http://forums.slimdevices.com/showthread.php?t=33966
>
>

GoCubs
2007-03-27, 13:14
Dean, are these going to be in wide distribution (ie big box stores) or specialty audio shops?
In another post Dean referred them as "some major retailers". Please not be Best Buy! I'm already mad enough at BestBuy for acquiring SpeakEasy today.

-Greg

Robin Bowes
2007-03-27, 13:15
JJZolx wrote:
> Is there any chance that those of use who have Slim Devices branded
> components could avoid having them retroactively branded "Logitech" by
> new firmware and software? Use a serial number, MAC address...
> something.

Are you really *that* bothered?

R.

GoCubs
2007-03-27, 13:28
As long as they're still sold directl online, it shouldn't hurt anything to
also have them available at Best Buy. Or anyway I don't see the downside...

I'm just worried about the forums being overrun by people of a different mindset. If they're going to be more mass market I'd prefer to see them sold somewhere like CompUSA or MicroCenter.

-Greg

Mitch Harding
2007-03-27, 13:30
I doubt the mass market people will find the forums the best avenue for
support. The forums seem more aimed for more technically savvy people. I
imagine telephone and e-mail support will get the bulk of the general
support requests.

My feeling is that the more products they sell, the more money they have to
improve the product and create new products.

On 3/27/07, GoCubs <GoCubs.2o4fbz1175027401 (AT) no-mx (DOT) forums.slimdevices.com>
wrote:
>
>
> Mitch Harding;190683 Wrote:
> > As long as they're still sold directl online, it shouldn't hurt anything
> > to
> > also have them available at Best Buy. Or anyway I don't see the
> > downside...
> >
> I'm just worried about the forums being overrun by people of a
> different mindset. If they're going to be more mass market I'd prefer
> to see them sold somewhere like CompUSA or MicroCenter.
>
> -Greg
>
>
> --
> GoCubs
> ------------------------------------------------------------------------
> GoCubs's Profile: http://forums.slimdevices.com/member.php?userid=312
> View this thread: http://forums.slimdevices.com/showthread.php?t=33966
>
>

Ben Sandee
2007-03-27, 17:48
On 3/27/07, JJZolx <JJZolx.2o4d0n1175024401 (AT) no-mx (DOT) forums.slimdevices.com>
wrote:
>
>
> Is there any chance that those of use who have Slim Devices branded
> components could avoid having them retroactively branded "Logitech" by
> new firmware and software? Use a serial number, MAC address...
> something.


I hope not. What a ridiculous thing for them to spend time worrying about.

Ben

HarleyMYK
2007-03-27, 19:56
My feeling is that the more products they sell, the more money they have to improve the product and create new products

and/or reduce the price ;-)

sander
2007-03-27, 20:40
I'm curious to see if they're going to introduce other form factors too. There was some guy who's sig file said something to the effect of "I used to want a Slim Server boom box" but I've been interested in something like that.

mherger
2007-03-27, 23:15
> There was some guy who's sig file said something to the effect of "I
> used to want a Slim Server boom box" but I've been interested in
> something like that.

That was MeSue - she once explained why she didn't need that boombox any
longer. No hidden announcement :-)

--

Michael

-----------------------------------------------------------------
http://www.herger.net/SlimCD - your SlimServer on a CD
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bobharp
2007-03-28, 07:23
> - she once explained why she didn't need that boombox any
longer. No hidden announcement :-)

--

Michael

-----------------------------------------------------------------
http://www.herger.net/SlimCD - your SlimServer on a CD
http://www.herger.net/slim - AlbumReview, Biography, MusicInfoSCR

Are you jerking our chain(s)??

doundounba
2007-03-28, 08:00
For those who care (not really me), the latest 6.5.2 now includes the Logitech logo. In point of fact, the file "html/images/slimdevices_logo.gif" *just* has the Logitech logo - no mention of Slim Devices.

mherger
2007-03-28, 08:12
>> > - she once explained why she didn't need that boombox any
>> longer. No hidden announcement :-)
>
> Are you jerking our chain(s)??

No. I only tried to state more precisly what it all was about that "Once I
wanted a Squeezeboombox". FWIW: the said profile:

http://forums.slimdevices.com/member.php?u=985

--

Michael

-----------------------------------------------------------------
http://www.herger.net/SlimCD - your SlimServer on a CD
http://www.herger.net/slim - AlbumReview, Biography, MusicInfoSCR

Kyle
2007-03-28, 08:13
Funny, they have put "A Logitech Company" under Slim Devices on the home page and every other page, but not the forums page. I guess that would make some here suicidal.

mherger
2007-03-28, 08:19
> Funny, they have put "A Logitech Company" under Slim Devices on the home
> page and every other page, but not the forums page. I guess that would
> make some here suicidal.

Well... then they should probably better stay away from the forum...

--

Michael

-----------------------------------------------------------------
http://www.herger.net/SlimCD - your SlimServer on a CD
http://www.herger.net/slim - AlbumReview, Biography, MusicInfoSCR

MeSue
2007-03-28, 10:19
That was MeSue - she once explained why she didn't need that boombox any longer. No hidden announcement :-)

That would be me. I really need to change my sig, eh?

I still think it would be cool if a boombox-type device were available, since there is nothing like it that I have seen on the market. But I found a solution to my pool-side tunes problem using a wireless outdoor speaker and PDA for control, so I probably wouldn't buy a boombox now.

SlimPvC
2007-03-28, 12:14
Tried to install the latest nightly, but couldn't:

"Error creating INI entry in file "D:\Slimserver\Visit Slim Devices/Logitech.url"

Which is the first time I encounter Logitech during my install setup (that never failed me before). That's BAD branding :-)

(Addition: rollback didn't work either. I had to recover from the slimserver files from my backup)

TCM
2007-03-28, 13:32
Funny, they have put "A Logitech Company" under Slim Devices on the home page and every other page, but not the forums page. I guess that would make some here suicidal.

Yeah - even on the wiki page.

TCM
2007-03-28, 13:47
For those who care (not really me), the latest 6.5.2 now includes the Logitech logo. In point of fact, the file "html/images/slimdevices_logo.gif" *just* has the Logitech logo - no mention of Slim Devices.

The difference

fathom39
2007-03-28, 20:32
[QUOTE=Michael Herger;190898]
Well... then they should probably better stay away from the forum.../QUOTE]

This attitude can be problematic. The pen is mightier than the sword. I can see some twenty-three year old know-it-all "journalist" proclaiming that the forums are a bit geeky and therefore the product itself is assumed to be suspect.

sander
2007-03-28, 20:34
I still think it would be cool if a boombox-type device were available, since there is nothing like it that I have seen on the market. But I found a solution to my pool-side tunes problem using a wireless outdoor speaker and PDA for control, so I probably wouldn't buy a boombox now.

Sorry some *person's* sig, typical insensitivity on my part. But, I would like a more movable solution too. I don't have that large of a place, but I'd like the option to resettle slim reception to different rooms as terrestrial reception is lacking in my area. Time will tell.

fathom39
2007-03-28, 20:47
If they're going to be more mass market I'd prefer to see them sold somewhere like CompUSA or MicroCenter.
-Greg

The writing is on the wall for ChumpUSA.
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070227006439&newsLang=en

Tweeter is choking too.

I say the plasma/LCD/DLP narcotic is too strong. Twenty years or more ago people took pride in their stereo systems, even if it was a Magnavox console thing. Fewer people care about that anymore. They think they have "arrived" because they have an iPod docking station to play their DRM'd, 128k iTunes.

SlimPvC
2007-03-28, 22:28
On the other hand - I hate that "forum dynamics" where old users claim they are better, wiser, smarter, etc. than the new ones, just because they have spent more time on the forum (or bought the product earlier).
Why not just welcome the new 'logitech crowd'?
Let's not be arrogant just because we have found the squeezebox earlier..
:-)

mherger
2007-03-28, 22:59
>> This attitude can be problematic.

Especially if you pick my phrase out of it's context. _Anybody_ would
agree that you'd better stay away from a forum if the change of its logo
makes you suicidal. Don't you agree?

>> I can see some twenty-three year old know-it-all "journalist"
>> proclaiming that the forums are a bit geeky and therefore the product
>> itself is assumed to be suspect.

If the 23year old journalist doesn't even read what he's writing about,
his career won't last for long ;-)

--

Michael

-----------------------------------------------------------------
http://www.herger.net/SlimCD - your SlimServer on a CD
http://www.herger.net/slim - AlbumReview, Biography, MusicInfoSCR

ceejay
2007-03-29, 00:25
If the 23year old journalist doesn't even read what he's writing about,
his career won't last for long ;-)



We might like to think so, but sadly experience tells us that the journalists who pay least attention to boring details like facts are the ones most likely to succeed...

Ceejay

Kyle
2007-03-29, 04:12
Fewer people care about that anymore. They think they have "arrived" because they have an iPod docking station to play their DRM'd, 128k iTunes.

I'm afraid the itunes download represents the death knell of popular music as we have known it. Music will no longer be produced and sold by the album. Instead, only "hits" will be made for individual download. No one will be willing to pay for an entire album and get songs they may or may not like. In my experience, most albums have a song or two I don't like, and yet one of the great joys of music is discovering fantastic songs on albums that you never would have known had you just purchased the hits.

jeffmeh
2007-03-29, 05:32
>> This attitude can be problematic.

Especially if you pick my phrase out of it's context. _Anybody_ would
agree that you'd better stay away from a forum if the change of its logo
makes you suicidal. Don't you agree?


Aside from the potential benefits from thinning the gene pool, I would have to agree. :-P

gbruzzo
2007-03-29, 05:52
I still think branding slimdevices with Logitech is bad marketing.
I'd rather brand all wireless music devices produced by Logitech with the SlimDevices brand which is high quality and could be used as a "luxury" internal brand by Logitech.

Fiat --> Ferrari
Ford --> Jaguar
Toyota --> Lexus

etc

Rebranding? what rebranding.

azinck3
2007-03-29, 07:26
I'm afraid the itunes download represents the death knell of popular music as we have known it. Music will no longer be produced and sold by the album. Instead, only "hits" will be made for individual download. No one will be willing to pay for an entire album and get songs they may or may not like. In my experience, most albums have a song or two I don't like, and yet one of the great joys of music is discovering fantastic songs on albums that you never would have known had you just purchased the hits.

Eh, maybe, but with the internet there are so many more ways to discover music these days, and so much more potential for small bands to get recognition that I don't think the loss of album-based music discovery is all that lamentable. Internet radio and services like Rhapsody definitely have me exploring the far end of the "long tail" much more than I would ever be if I could only listen to FM radio and always had to spend my hard-earned money on whole albums.

Mitch Harding
2007-03-29, 07:30
Same here. I subscribe to emusic on the 90 download per month plan, and I
use it to discover much more music than I otherwise would. When I find
something I really like, I buy the CD, to have the higher quality.

On 3/29/07, azinck3 <azinck3.2o7o001175178602 (AT) no-mx (DOT) forums.slimdevices.com>
wrote:
>
>
> Kyle;191068 Wrote:
> > I'm afraid the itunes download represents the death knell of popular
> > music as we have known it. Music will no longer be produced and sold
> > by the album. Instead, only "hits" will be made for individual
> > download. No one will be willing to pay for an entire album and get
> > songs they may or may not like. In my experience, most albums have a
> > song or two I don't like, and yet one of the great joys of music is
> > discovering fantastic songs on albums that you never would have known
> > had you just purchased the hits.
>
> Eh, maybe, but with the internet there are so many more ways to
> discover music these days, and so much more potential for small bands
> to get recognition that I don't think the loss of album-based music
> discovery is all that lamentable. Internet radio and services like
> Rhapsody definitely have me exploring the far end of the "long tail"
> much more than I would ever be if I could only listen to FM radio or
> spend my hard-earned money on albums.
>
>
> --
> azinck3
> ------------------------------------------------------------------------
> azinck3's Profile: http://forums.slimdevices.com/member.php?userid=3967
> View this thread: http://forums.slimdevices.com/showthread.php?t=33966
>
>

mherger
2007-03-29, 08:07
> Internet radio and services like
> Rhapsody definitely have me exploring the far end of the "long tail"
> much more than I would ever be if I could only listen to FM radio or
> spend my hard-earned money on albums.

I have several artists in my collection which I've never seen in any of
the services I know. Not only local (Swiss) artists, but international as
well. Others are in these collections with only their "best of" or most
successful albums. Smaller groups don't profit from these services. I
bought two CDs last weekend - one of which definitely a little band you
won't find outside Switzerland.

--

Michael

-----------------------------------------------------------------
http://www.herger.net/SlimCD - your SlimServer on a CD
http://www.herger.net/slim - AlbumReview, Biography, MusicInfoSCR

st2lemans
2007-03-29, 08:14
> I bought two CDs last weekend - one of which definitely a little band you
> won't find outside Switzerland.

Who, Polo Hofer or Gotthard?

Tom

mherger
2007-03-29, 08:19
> Who, Polo Hofer or Gotthard?

These are _big_ players over here. Gotthard has seen stages in Japan.

No, it's a band called "flink" (http://www.myspace.com/flinkmusic) :-)

--

Michael

-----------------------------------------------------------------
http://www.herger.net/SlimCD - your SlimServer on a CD
http://www.herger.net/slim - AlbumReview, Biography, MusicInfoSCR

CardinalFang
2007-03-29, 08:57
I'm afraid the itunes download represents the death knell of popular music as we have known it. Music will no longer be produced and sold by the album. Instead, only "hits" will be made for individual download. No one will be willing to pay for an entire album and get songs they may or may not like. In my experience, most albums have a song or two I don't like, and yet one of the great joys of music is discovering fantastic songs on albums that you never would have known had you just purchased the hits.

Apple have implemented a new button called "Complete My Album" that lets you buy the album at a discount if you have already bought some tracks from the album and you can always listen to snippets in advance. The problem is that many new artists release albums with only one or two decent tracks on them amongst obvious filler. That was true before the advent of iTunes and reflects the change in the industry that has ultimately led to musicians making their money from touring, not album sales.

I will hold my hand up and admit that for certain artists, I only want the "hits", but there are certainly others for whom I want the whole album, especially world music.

desertrat58
2007-03-29, 09:35
Get over it. Logitech IS Slim Devices. Period. Hopefully a professional programmer can finally give Slim Server and Soft Squeeze (and other plug-ins written by amateur programmers) the slick feel that these EXPENSIVE electronics need.

I am chomping at the bit to order a Transporter (having auditioned a Squeezebox). While the hardware is first class, the software is two-bit. It works okay, but you must be fairly computer geeky to understand what is going on. Slim Server looks just plain ugly.

Slim Server, as it sits now, would be a call-line, tech-help mess for Logitech. If they are smart, they will do a major interface fix on Slim Server before they try to mass market their devices to the Best Buy crowd.

This will, of course, not set well with the current, geekified enthusiasts. However, remember this. You are not Logitech's market. You already own one.

Let me add, that I too can be a geek. I like being a geek when I want to be a geek. I don't like being a geek when incomplete software forces me to.

gbruzzo
2007-03-29, 09:57
Get over it. Logitech IS Slim Devices. Period. Hopefully a professional programmer can finally give Slim Server and Soft Squeeze (and other plug-ins written by amateur programmers) the slick feel that these EXPENSIVE electronics need.

I am chomping at the bit to order a Transporter (having auditioned a Squeezebox). While the hardware is first class, the software is two-bit. It works okay, but you must be fairly computer geeky to understand what is going on. Slim Server looks just plain ugly.

Slim Server, as it sits now, would be a call-line, tech-help mess for Logitech. If they are smart, they will do a major interface fix on Slim Server before they try to mass market their devices to the Best Buy crowd.

This will, of course, not set well with the current, geekified enthusiasts. However, remember this. You are not Logitech's market. You already own one.

Let me add, that I too can be a geek. I like being a geek when I want to be a geek. I don't like being a geek when incomplete software forces me to.

I do agree with you, and, as far as I am concerned the aquisition of Slimdevices by Logitech will bear good fruit. What I find unreasonable from a marketing point of view, is that they should kill off the Slimdevices brand, rather than invest on it as a high quality subdivision, nothing more.

Cheers,

Giacomo

kdf
2007-03-29, 10:23
Quoting gbruzzo <gbruzzo.2o7uxz1175187601 (AT) no-mx (DOT) forums.slimdevices.com>:


> IWhat I find unreasonable
> from a marketing point of view, is that they should kill off the
> Slimdevices brand, rather than invest on it as a high quality
> subdivision, nothing more.

Perhaps using the high quality product to build up their own brand is
worth more in the long run.

-k

autopilot
2007-03-29, 10:45
Get over it. Logitech IS Slim Devices. Period. Hopefully a professional programmer can finally give Slim Server and Soft Squeeze (and other plug-ins written by amateur programmers) the slick feel that these EXPENSIVE electronics need.

I am chomping at the bit to order a Transporter (having auditioned a Squeezebox). While the hardware is first class, the software is two-bit. It works okay, but you must be fairly computer geeky to understand what is going on. Slim Server looks just plain ugly.

Slim Server, as it sits now, would be a call-line, tech-help mess for Logitech. If they are smart, they will do a major interface fix on Slim Server before they try to mass market their devices to the Best Buy crowd.

This will, of course, not set well with the current, geekified enthusiasts. However, remember this. You are not Logitech's market. You already own one.

Let me add, that I too can be a geek. I like being a geek when I want to be a geek. I don't like being a geek when incomplete software forces me to.

I agree regarding some of the long standing bugs that have never really completely been got to grips with, but i can live with those because of what it gives me that other devices don't. Don't forget that the "amateur programmers" are the people that made the product so good and successful that Logitech wanted to buy it in the first place. Many of the people are passionate about the product, Logitech shareholders are only passionate about one thing.

But what worries me most is the fact that many companies believe intuitive and easy to use software = dumbing down for the lowest common denominator/mainstream Jo. Logitech want to sell as many units as humanly possible, simple as that, even if that means removing functionality, tweakability and eventually ditch the open source philosophy which so many of enjoy simply to make it more accessible to Mr Numbnuts who cant even change a lightbulb. The SB has always appealed to a certain niche and type of person (the type who enjoy getting there hands dirty if it mean they will enjoy their music more). Logitech don't operate in that way. You say, "You are not Logitech's market" but software updates will effect us all.

So thats my many people are upset/worried. I am not saying this will happen, but over time it could. Hopefully they will adopt a kind of simple/advanced interface option. It's could go either way for sure, but if i was a betting man...

Mark Lanctot
2007-03-29, 11:19
I agree regarding some of the long standing bugs that have never really completely been got to grips with, but i can live with those because of what it gives me that other devices don't. Don't forget that the "amateur programmers" are the people that made the product so good and successful that Logitech wanted to buy it in the first place. Many of the people are passionate about the product, Logitech shareholders are only passionate about one thing.

But what worries me most is the fact that many companies believe intuitive and easy to use software = dumbing down for the lowest common denominator/mainstream Jo. Logitech want to sell as many units as humanly possible, simple as that, even if that means removing functionality, tweakability and eventually ditch the open source philosophy which so many of enjoy simply to make it more accessible to Mr Numbnuts who cant even change a lightbulb. The SB has always appealed to a certain niche and type of person (the type who enjoy getting there hands dirty if it mean they will enjoy their music more). Logitech don't operate in that way. You say, "You are not Logitech's market" but software updates will effect us all.

So thats my many people are upset/worried. I am not saying this will happen, but over time it could. Hopefully they will adopt a kind of simple/advanced interface option. It's could go either way for sure, but if i was a betting man...

One of the benefits of open source programming is: if this ever becomes a problem, the software can be forked.

The only disadvantage here would be that the forked software would be playing catch-up with the device firmware.

amcluesent
2007-03-29, 11:56
>If they are smart, they will do a major interface fix on Slim Server <

There's one flaw in the strategy to monetise Slimdevices - it can't play DRMed music.

Maybe they'll take a payoff from Microsoft to join the Zune 'social', in return for dropping native support for FLAC?

Mark Lanctot
2007-03-29, 12:22
Maybe they'll take a payoff from Microsoft to join the Zune 'social', in return for dropping native support for FLAC?

Why on Earth would they have to drop FLAC in order to implement DRM? I don't get it.

Are you implying that the firmware can't take both (this is true, there's apparently little space left) or that Microsoft has an agenda against FLAC? (I'm not sure they even care that it exists.)

Mitch Harding
2007-03-29, 12:32
I certainly can't imagine any company has a real agenda against FLAC, given
that so few people know what it is. Whenever it comes up in conversation
with my friends (both technical and non-technical), they don't know what it
is.

On 3/29/07, Mark Lanctot <
Mark.Lanctot.2o81nn1175196301 (AT) no-mx (DOT) forums.slimdevices.com> wrote:
>
>
> amcluesent;191171 Wrote:
> > Maybe they'll take a payoff from Microsoft to join the Zune 'social', in
> > return for dropping native support for FLAC?
>
> Why on Earth would they have to drop FLAC in order to implement DRM? I
> don't get it.
>
> Are you implying that the firmware can't take both (this is true,
> there's apparently little space left) or that Microsoft has an agenda
> against FLAC? (I'm not sure they even care that it exists.)
>
>
> --
> Mark Lanctot
> ------------------------------------------------------------------------
> Mark Lanctot's Profile:
> http://forums.slimdevices.com/member.php?userid=2071
> View this thread: http://forums.slimdevices.com/showthread.php?t=33966
>
>

Jez
2007-03-30, 16:45
Dean, are these going to be in wide distribution (ie big box stores) or specialty audio shops?

Sorry I didn't catch this earlier but I figured I could comment on this as far as the Americas go.

Initially we are looking to get the products into specialist AV retail and custom install companies. We want to walk before we run and right now many consumers just wouldn't understand the product if they saw it on the shelf of some sort of superstore. Hence we are looking to work with outlets that can demonstrate the product to newcomers or even install a total system if required.

We obviously want to sell lots of Squeezeboxes, but we also know there's a lot of consumer education to be done too. On this front, I'm very aware of how valuable this community is in spreading the word and supporting newcomers. So I'll be looking to support the community whenever we can.

peterw
2007-03-31, 09:54
FYI, I just received a new all-black SB3. It still has Slim Devices branding on the faceplace and the molded case, but its remote control has a Logitech logo. The logo is larger and less subtle than the Slim Devices logo on the earlier remote controls. It's not too big for the remote, but if the upcoming Logitech faceplate logos are this big (relative to the old Slim Devices faceplate logo), I think that would be too large. IMO, the Logitech faceplate logo's overall height should be no taller than the second-largest default font on the Squeezebox display. (The current Slim Devices logo is the height of the *smallest* font, but the Slim logo is very horizontal; with the Logitech logo being square, it should be taller.) Make the new faceplate logo large enough to brand the gear, but not so large that it's distracting.

-Peter

peterw
2007-03-31, 10:04
We obviously want to sell lots of Squeezeboxes, but we also know there's a lot of consumer education to be done too. On this front, I'm very aware of how valuable this community is in spreading the word and supporting newcomers. So I'll be looking to support the community whenever we can.

Have you considered incentives for convincing retailers to carry Squeezeboxes and Transporters? E.G., give /$$$ to customers who use a laptop and Squezebox to sell the line to their local AV shops?

Do you imagine Logitech pitching products other than the Squeezebox, Transporter, and ReadyNAS bundle to such specialist AV retail and custom install companies? I expect Logitech would love for a SB/Tp dealer to order a bunch of Wireless DJ units, but to what extent are the SB/Tp products the new "flagship" for Logitech's audio offerings?

Skunk
2007-03-31, 11:09
We want to walk before we run and right now many consumers just wouldn't understand the product if they saw it on the shelf of some sort of superstore.

CompUSA and Fry's Electronics must feel the Roku is easy enough to understand, as both of those places have them on shelves (along with probably every *other* Logitech product made).

Unfair advantage: Roku

JJZolx
2007-03-31, 11:59
CompUSA and Fry's Electronics must feel the Roku is easy enough to understand, as both of those places have them on shelves (along with probably every *other* Logitech product made).

Unfair advantage: Roku

Make that a *HUGE* unfair advantage to Roku in the consumer market:


SoundBridge includes built-in "client" software that allows playback from a variety of music server software, including iTunes, Windows Media Connect (for Windows XP users), and other UPnP servers such as Musicmatch, Winamp, and Napster. See the "Music Server" section below.

drewe181
2007-03-31, 12:57
call me naive but i don't see why, like record companies, logitech couldn't realistically have slim devices as a branch of themselves. keeping the branding on the products as it is etc. worst case, having both logos on the packaging just to comfort the consumer (maybe that answers my question) with a known name. personally, i'm not a fan of the logitech logo due to aesthetics.

Unfortunately, i find that the name 'logitech' applies to run of the mill products, something that the SB and TP definitely aren't.

I guess that's why there's the need to re-brand everything with the new logo. A tool to bolster the image of a company who have predominately made their name selling keyboards and other computer perhiphials(sp?).

adamslim
2007-03-31, 14:39
call me naive but i don't see why, like record companies, logitech couldn't realistically have slim devices as a branch of themselves. keeping the branding on the products as it is etc. worst case, having both logos on the packaging just to comfort the consumer (maybe that answers my question) with a known name. personally, i'm not a fan of the logitech logo due to aesthetics.

Unfortunately, i find that the name 'logitech' applies to run of the mill products, something that the SB and TP definitely aren't.

I guess that's why there's the need to re-brand everything with the new logo. A tool to bolster the image of a company who have predominately made their name selling keyboards and other computer perhiphials(sp?).

How would they leverage synergies? How would Logitech be able to describe their product as a Streaming Solution if brand reconceptualisation was not enabled.


perhiphials(sp?).

That is, indeed, one of the worst spelling of peripherals I've ever seen :) Might I recommend Firefox, a browser that comes with a spell checker? ;)

Adam

ModelCitizen
2007-03-31, 15:03
brand reconceptualisation
Whoooowwwhhh!
MC

drewe181
2007-03-31, 23:21
How would they leverage synergies? How would Logitech be able to describe their product as a Streaming Solution if brand reconceptualisation was not enabled.



That is, indeed, one of the worst spelling of peripherals I've ever seen :) Might I recommend Firefox, a browser that comes with a spell checker? ;)

Adam

Just as I stated: consumer comfort in a brand name
I still don't know how i got it *that* wrong. i've never had to write 'peripherals' before. it always sounded different in my head :)

Kyle
2007-04-01, 04:15
To be honest, I've never thought the name "Slim Devices" evoked high-end audio equipment -- or audio equipment at all, though the logo is certainly better looking than Logitech's. I've never liked the name "Squeezebox" either because it reminds me of that song by The Who that I always hated.

dwilliams01
2007-04-02, 19:14
I guess that I would be considered one of the "new arrivals". I just recently discovered SlimDevices and Squeezebox - after it was acquired by Logitech, as it turns out. I found out about it from a BestBuy MP3 player with Rhapsody that my wife bought at Best Buy - sorry. :)
The SlimDevices and Squeezebox names don't do much for me, truthfully. Since I don't have the history they don't evoke a sense of high-end audio - or maybe it is just that I'm not a big fan of accordion music. And transporter is a movie about several car chases...I liked it, but it doesn't sound like audio equipment to me.
Ironically the Logitech name does mean high-end equipment to me - their trackball has certainly saved my hand over the years and I don't know how I (or my wife) would be able to operate our AV equipment nearly as efficiently without our several Harmony remotes (discovered after they were acquired by Logitech, but not through Logitech).
The Logitech experience with my Harmony remotes has been very good and they seem to want to make sure to take the time to properly support their customers. The same can be said for their trackball when I had to call them several years ago when upgrading computers with different ports.
All in all, to me, the Logitech brand was a bonus and the promise of more to come. I would suggest to them that the existing experienced users be consulted with special focus groups, early access, advisory groups, etc. There is a wealth of knowledge to be drawn on and a lot of boundaries to be pushed back, etc.