PDA

View Full Version : Do people still buy digital music? New business idea; would love feedback



emmbeegee
2015-01-15, 13:36
Hello Squeezebox community!

I have been a huge supporter and user of Squeezebox for 6 or 7 years now. Although I never post anything, I have been to the forums many times to get help. It is truly a great community and I thought it would be a great place to get some feedback on a business idea I am working on.

As a middle-aged person with kids, I have found it difficult to keep up to date with what is going on in the music world. Especially with things like Spotify that give you every single song you would ever want on demand, I feel lost in a world of way too much choice. In order to combat this feeling, I generally look to experts to help me find music that will keep me up to date, but even that doesn't always work so well.

Enter BoxSett (www.boxsett.com)
Get 8-10 albums curated by a record label (after all, aren't they the natural curators out there) and offer them to listeners at a Pay What You Want price (similar to Humble Bundle)
These albums would then be available for download in any format you would like for as long as you want them

My hope is that this will provide listeners with a few benefits:
-An “in” at the record label who has hand-picked an amazing set of music
-Unbeatable price
-No more "overwhelmed" feeling
-New relationships with artists
-Knowing where their money is going
-DRM free, any format music (FLAC, MP3, AAIS, WAV, etc)
-Simplicity

What do you think? Is this something you would try? If yes, great! Want to help? If no, bummer, but why?

Thanks!
--Matt

Mnyb
2015-01-15, 18:53
Yes I still buy stuff , I've found Bandcamp to be a great resource .

and on this forum there is a "what are you listening to rigth now" tread that is great . In general the music sub forum here is filled with great ideas .

And I use spotify and play some distant but very musical friends playlists , also great .

I also use the smartmix plugin to LMS kick of something I like and watch it pick similar stuff from spotify .

Then I have the " what was that tune " plugin enabled so I can always go back and see what i listened to from any source . You know the feeling I heard a great song 15 minutes ago what was that .

You can always subscribe to newsletters from chosen record labels .

Boxsett , is this specialised in "indie" seems like anything that's not pop or rock is indie or alternative ?

I will give it a try, is it up and running is there any set to be had yet ?

I can't see any example boxsett yet ? Having preview directly on the site like bandcamp or boomkat would be a nice touch .

toby10
2015-01-16, 02:56
I think your sub-set of potential customers will be so small it will not be sustainable. One (specialized) music genre, attract those that want to "buy" (not subscribe), purchases would be infrequent. I also think you have no idea how much time and money it will take to market the service, attract and maintain relationships with numerous record labels, maintain licensing agreements, server issues and maintenance, etc....

I just use existing services, pick a genre, then select the "mix" menu item (which then randomly plays artists/bands within that genre).

IMO, it's not that your idea is bad, rather that not all good ideas are a business. :)

Dogberry2
2015-01-16, 13:03
I looked through (I think) the whole site, and didn't see any lists of bands/albums/tracks or any way to purchase/pay for anything. Is it just a plan, at this point, but not yet up-and-running?

toby10
2015-01-17, 04:41
.... Is it just a plan, at this point, but not yet up-and-running?

That is how I took the initial post, yes. Just gauging interest in the idea and asking for help (volunteers) to help manage/run it.
Their Facebook page was created just 45 days ago and has two "likes". Have to start somewhere. :)

Mnyb
2015-01-17, 04:46
Yes you supply your email and when the first boxsett is prepared you Will probably be given some download options.
I did sign up .

Now let's see if anything comes out of it :)

It could work , some labels still do stuff like sampler discs , bundle a bunch of those and you have a boxsett .

emmbeegee
2015-01-19, 12:12
Thanks for the feedback! I sort of forgot to check back on this thread for a couple of days and I am glad to see your responses.

To address your questions and concerns:

1. This is a new business idea, I am trying to get it up and running in the next couple of months. There is nothing available yet
2. Really love the feedback about limiting the genre to narrowly. I will keep a close eye on that and try to appeal to a wider group of people with each release. Starting with a niche is the plan though because we have a small budget and need a specific audience
3. We plan on getting well known bands on board for this with the support of the labels. Trying to refine the message and understand potential market size is the key right now.

Your feedback is great. Keep it coming!

Matt

emmbeegee
2015-01-19, 12:13
I really want full albums rather than samplers. Samplers are know to be free. I want full albums at an almost "free" price.


Yes you supply your email and when the first boxsett is prepared you Will probably be given some download options.
I did sign up .

Now let's see if anything comes out of it :)

It could work , some labels still do stuff like sampler discs , bundle a bunch of those and you have a boxsett .

Mnyb
2015-01-19, 12:27
I really want full albums rather than samplers. Samplers are know to be free. I want full albums at an almost "free" price.

That would be great if you manage to do that .

Your angle at the record company would be enticing new customers that normally would not be buying these records . creating future customers for these bands ?

emmbeegee
2015-01-19, 19:06
Yep, that is exactly right. I talked to one label already and they seemed to really understand this, so I am encouraged by that.


That would be great if you manage to do that .

Your angle at the record company would be enticing new customers that normally would not be buying these records . creating future customers for these bands ?

emmbeegee
2015-01-19, 19:08
You are right! You do have to start somewhere. And where better than these forums full of good innovative thinkers and people willing to try out something new!


That is how I took the initial post, yes. Just gauging interest in the idea and asking for help (volunteers) to help manage/run it.
Their Facebook page was created just 45 days ago and has two "likes". Have to start somewhere. :)

Mnyb
2015-01-19, 21:09
I was a member of B&W music club for a couple of years . A vaguely similar idea ( with some obvius differences maybe a case study for you ) .

I also gets a newsletter called 14 tracks , thier blunder is not to offer Flac files . Some 14 track offerings are really interesting but only aviable as MP3 .

I would not pay for lossy compressed files ( broken product IMO ).

emmbeegee
2015-01-19, 21:48
Thanks again Mnyb! Love your feedback.

I hope that the differentiating factors of BoxSett will be:
1. Any format of music (FLAC being an option for those who want it)
2. Great albums curated by awesome labels
3. New audience (for artists and labels)
4. New artists without feeling overwhelmed by selection (for listeners)
5. Great price
6. Non-profit element

Its not for everyone, but I hope that it is for enough people.

Eventually, I would like to have a subscription option, but I think people are a bit tired of those for the moment.

Thanks again!
Matt


I was a member of B&W music club for a couple of years . A vaguely similar idea ( with some obvius differences maybe a case study for you ) .

I also gets a newsletter called 14 tracks , thier blunder is not to offer Flac files . Some 14 track offerings are really interesting but only aviable as MP3 .

I would not pay for lossy compressed files ( broken product IMO ).

Mnyb
2015-01-19, 22:55
Yes to many subscriptions then you get flooded with music options again .....

Looking forward to see what irregular offerings this initiative will provide .

Any idea on how often a boxsett will apear , but on the other hand a user don't have to buy all the sets .
Preview samples would be an idea (30 s of each song or like boomkat does it an anyiyng beep every 30 seconds , but the full song as preview )

Why I quit b&w music club , never had the time to digest all the music they provided me with , even if never downloaded most of thier classical offerings , but still to many albums I rarely listen to .

emmbeegee
2015-01-20, 11:17
My initial plan is to have a BoxSett ever 4-5 weeks. I figure people will buy when it looks interesting to them and when they have had the chance to digest what they already received.

Thanks again!

Matt


Yes to many subscriptions then you get flooded with music options again .....

Looking forward to see what irregular offerings this initiative will provide .

Any idea on how often a boxsett will apear , but on the other hand a user don't have to buy all the sets .
Preview samples would be an idea (30 s of each song or like boomkat does it an anyiyng beep every 30 seconds , but the full song as preview )

Why I quit b&w music club , never had the time to digest all the music they provided me with , even if never downloaded most of thier classical offerings , but still to many albums I rarely listen to .

w3wilkes
2015-01-20, 23:41
This does sound a little like the old "Columbia Record Club" my brothers joined back in the 70's. I did 3 different Time Life series. Great Men of Music series on vinyl back in the 70's. Each month I'd get a different composer on 4 LP's in a box with a booklet on the artist and the music, this was a great intro to classical for me. Then later in the 80's I did a couple of series on CD that ended up giving me a span from the mid 50's through the end of the 60's. This gave me all the great 60's singles, but was missing some of the big names like the Rolling Stones and The Beatles (no big deal since I have all their stuff anyway), but I think it covered about 85% of all the Rock radio hits (the recordings are great) and replaced all my 45's!

This does sound interesting since I've done things like this in the past, but I do prefer to get the actual media rather than downloads. There's a lot to be said for liner notes and such!

emmbeegee
2015-01-21, 10:31
Love the idea of liner notes! I plan on providing some information with the downloads, just haven't worked that part out yet. I hear you on "owning" the actual media. I am still old school like that as well to a certain degree, although I am starting to convert.

Thanks for the feedback. I really appreciate it. Stay tuned for more updates!

matt



This does sound a little like the old "Columbia Record Club" my brothers joined back in the 70's. I did 3 different Time Life series. Great Men of Music series on vinyl back in the 70's. Each month I'd get a different composer on 4 LP's in a box with a booklet on the artist and the music, this was a great intro to classical for me. Then later in the 80's I did a couple of series on CD that ended up giving me a span from the mid 50's through the end of the 60's. This gave me all the great 60's singles, but was missing some of the big names like the Rolling Stones and The Beatles (no big deal since I have all their stuff anyway), but I think it covered about 85% of all the Rock radio hits (the recordings are great) and replaced all my 45's!

This does sound interesting since I've done things like this in the past, but I do prefer to get the actual media rather than downloads. There's a lot to be said for liner notes and such!

bomboloni
2015-01-21, 18:52
This reminds me, in some aspects anyway, of Noise Trade (www.noisetrade.com). You sign up for a weekly email and you get access to full albums or in some cases, compilations of artists. I believe when I signed up I told them what genres I was interested in. It is a pay-what-you-want model. I find it good for discovery since the emails do a thorough job of categorizing the music by stating - "For fans of:" follwed by a list of band names or record label names. It's only mp3 at this point but I've discovered a few bands through them.