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  1. #21
    Senior Member DanSmedra's Avatar
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    33 Percent of TIDAL Sold to Sprint for $200 million

    Sprint Acquires 33 Percent of TIDAL for $200 million. TIDAL subscriber base increased by 45 million retail customers.

    http://www.audiostream.com/content/s...VbK1G2CS2gP.97

    "The Sprint-TIDAL partnership comes on the heels of TIDAL’s recent announcement revealing the availability of “Master” quality recordings.
    A wide variety of content from labels and artists, including Warner Music Group’s world-renowned music catalogue,
    is now available in Master audio across all of TIDAL’s available markets worldwide."

    Read more at http://www.audiostream.com/content/s...IJsrRJ8Mkcv.99

    Looks like MQA gets a boost. Hopefully, more MQA-certified DACs will be on the horizon.
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  2. #22
    Senior Member Recoveryone's Avatar
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    My point is to the all ready masses that pay for ITunes/Mp3's. If they get exposed to better SQ at the same price range would force all services to up their game. Flac is a great format, but by it being free (no licensing) you will get studios that will baak at that notion. MQA may be the best bridge to date to bring Hi-Res or better Res SQ to the masses. Digital media is here to stay, and its only getting bigger and bigger, so the next step in the evolution is to make it better. I personal have come from 128kbps to 192kbps and now 320kbps and Flac. Technology hardware has improved to handle the higher resolution, so its only par for the course to have better SQ. Will MQA match SACD/DVD-A, properly not, but SACD/DVD-A will never be able to stream and due to that format war they both lost out. MQA has no rival at this time (just like the CD) and it has a strong chance/opportunity to be a ground breaking medium for the future automated central home system.
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  3. #23
    Senior Member Mnyb's Avatar
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    Groundbreaking howso ? you must be living in your own audiophile filterbubble .

    There is this false assumption that better than 16/44.1 is needed for human listeners. Hence this MQA scheme to compress this .
    Real research test again and again that basically no one hears a difference between CD and 24/192 for example , I'm normally a fan of mr Stuart's efforts in hifi see my signature ... but not this time.
    (The test to do is not comparing CD vs DVDA or SACD but to resample it yourself to 16/44.1 then you realise they rarely use exactly the same master For every release , it s not the formats that's the difference)

    VHS vs DVD and CD vs Cassette and Vinyl that was differences in sq and convinience that most people understood .

    And the quality of the typical recording ,basically no one statistically is listening to 2L or AIX or any other audiophile label . I have about a shelf of AIX DVDA for example .

    Even if MQA claims where true most recordings ever done and the ones that will be done is not even fullfiling the potential of the CD format as it stands now . Even the best ones comes from 24/48 masters ( with the compression used and general noise it could as well be 13/48 ) in the world of music that actually sells so even in rock recording made today there is not much ultrasound to fold inti MQA .

    If you can find a recording where it does make a difference , in real terms it's a very very subtle improvement. Audiophiles gets excited over the most tiny of differences it's not revolutionary.

    Delivery format is so unimportant compared to the real problem , loudness war recordings and other modern production schemes that makes recordings sound horrible .
    There is an truly enormous potential for better sound [/B]within existing formats[/B]if any one wanted to .
    But they sell you yet another sticker MQA .

    Streaming services they don't like hard work either , so it's basically up to the labels to feed the service as usual , but now it's filter for the MQA flag in place . And the labels just wringe their usual stale recordings true the algorithm and we have yet another version of DSTM

    A real hifi streaming service would actually manually curate the recordings labeled "hi if" or "hires" a careful selection of masters not necessarily the one the label wants to push . That's real work involving humans I would pay for that , not for another sticker MQA .

    I'm not sure alol the audiophiles in the world would make a difference .
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  4. #24
    Senior Member toby10's Avatar
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    I agree Mnyb.

    MQA will remain a niche market for the very few who might care and are willing to buy the hardware and/or install the software to even be able to utilize it. Plus the added data usage cost that fewer still will be willing to pay for. Most streaming is to small portable devices using either ear buds or BlueTooth speakers and neither will really benefit from “audiophile” formats (real or perceived). The much smaller segment of the market that stream to a full stereo system with even decent quality gear where an MQA scheme *might* be a benefit is an extremely small slice of the audio market.

    I think MQA will just be added to the long list of failed formats in a market with still too many formats and formats that are just fine for 95% of the market. A better mouse trap doesn’t always succeed if the existing and simpler mouse traps are catching plenty of mice with no additional cost or complications.

  5. #25
    Senior Member Julf's Avatar
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    Quote Originally Posted by DanSmedra View Post
    Looks like MQA gets a boost.
    Or not - maybe it is a first step of becoming a proprietary, walled-garden service for Sprint (and Softbank in Japan) customers. Telcos don't have a very good record on that score...
    "To try to judge the real from the false will always be hard. In this fast-growing art of 'high fidelity' the quackery will bear a solid gilt edge that will fool many people" - Paul W Klipsch, 1953

  6. #26
    Senior Member Julf's Avatar
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    Quote Originally Posted by toby10 View Post
    I think MQA will just be added to the long list of failed formats in a market with still too many formats and formats that are just fine for 95% of the market. A better mouse trap doesn’t always succeed if the existing and simpler mouse traps are catching plenty of mice with no additional cost or complications.
    Especially if the new mouse trap isn't actually better...
    "To try to judge the real from the false will always be hard. In this fast-growing art of 'high fidelity' the quackery will bear a solid gilt edge that will fool many people" - Paul W Klipsch, 1953

  7. #27
    Senior Member Wombat's Avatar
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    They may sell crappy cd versions and if you want better sound you have to stream MQA.
    They can play the high resoloution card while the MQA is a complete different master.
    Since there are enough people that rely on wishfull thinking and believe they can easily hear Hi$es they will rave about MQA magic all day long.
    Thre are enough daydreamers that did swallow the full load when you read around.
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  8. #28
    Senior Member Mnyb's Avatar
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    Quote Originally Posted by Wombat View Post
    They may sell crappy cd versions and if you want better sound you have to stream MQA.
    They can play the high resoloution card while the MQA is a complete different master.
    Since there are enough people that rely on wishfull thinking and believe they can easily hear Hi$es they will rave about MQA magic all day long.
    Thre are enough daydreamers that did swallow the full load when you read around.
    Yes , in the unlikely event this ever takes off :/ we will be forced to buy "hirez" to get what should have been a well mastered cd.
    Oh well
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  9. #29
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    TIDAL/MQA is 2017

    is there any hope of LMS integration with MQA material in Tidal any time soon? I am currently running 2 systems concurrently which isn't ideal . I understand this may be a lower priority in the development stakes and really appreciate the fine work the devs do on the Squeezebox platform in general but a quick yeah/nay would be great.

    cheers and hear's hoping.

    lee

  10. #30
    Senior Member pippin's Avatar
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    The problem is that MQA is a proprietary and commercial format.
    Someone would have to swallow the certification and license fees.
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